We created a simple
but professionally finished CSS based graphic design integrating some dynamic
HTML features to grab attention. The web site was then optimised to enhance
ranking for searches relating to psychosis and related symptoms.
Search Engine Promotion is now underway.
In a new initiative to reach out to sufferers of early-stage psychosis in
younger people, the St. John of God DETECT organisation required a website
to allow them to communicate with their primary target audience clearly and
effectively. As important as the approach taken to information display and
design, it would be important that this website have the potential to rank in
Google for searches relating to the condition of psychosis.
After conferring with health professionals and detailed research into the
condition and the expected behaviour of the intended primary user group,
Active
Online created a compelling website designed using CSS and including several
dynamic elements to encourage take up of information. Using well known online
marketing techniques, refined strategies were implemented to match likely
behaviours and to assist in the completion of primary online goals.
Website:- www.detect.ie
"We are very pleased with the result. Active Online listened
carefully and produced a website that we feel will be highly effective in
reaching out to our target audience while at the same time providing an
information resource to carers and guardians as well as mental health
professionals"
Niall Turner - DETECT Director